Smart Snacking Campaign / Branding / WCRF
Great Grub Club is a WCRF UK programme that aims to educate teachers, parents and early school children on how to stay healthy. I worked on its new ‘Smart snacking for you and your little ones’ campaign, which was directed at parents and their younger children aged between 2.5 to 5. Some of the design packaging was sourced from existing GGC materials (greatgrubclub.com) such as Easy Recipes and Games. The challenge was to combine the new graphic elements with the existing established GGC look. The materials that were produced included: a flyer, booklet, poster, wall chart, downloadable exercise sheets, stickers, e-newsletters, micro-web and web ads.